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What is a Luxury Wedding Business? The Answer May Surprise You!

Updated: May 27, 2024




When you see or hear about a luxury wedding service, does that draw you in or do you look the other way thinking right off the bat that they are out of your price range? Does the word luxury mean high price to you?


While upscale services and products are typically higher in price, you will find these services go above and beyond for you, giving you a luxury experience that is personalized.


That is the key word here. Personalized. Luxury doesn’t mean “movie star”, luxury means custom. Custom product, custom experience, custom level of expertise, custom treatment to our client.  There is nothing standard about luxury.


When you are choosing a wedding cake service, do you have certain expectations of the business or do you make your choice based on price so you can check this box off of your wedding planning to-do list?


Let’s talk about wedding cakes. Typically when choosing a wedding cake baker, you will either choose based on your friends recommendations or maybe you do a Google search of bakers in your area and reach out to a few. After your first initial contact, you meet with them either in person or a Zoom call and hopefully have a cake tasting. Do you hire them mostly on the taste of their cakes, or the experience you felt with them during your meeting? My guess is that you book with them based on how they treated you during your consultation. How they made you feel. How they presented themselves. Their level of confidence and expertise. Now hopefully the cakes tasted fabulous as well!




Many times, a baker will accept your wedding cake order and then you don’t hear much from them until the wedding. If you are not a luxury client, you may think this is great, you have the wedding cake off of your to-do list and don’t have to think about it anymore until the wedding day. However, many will want more human connection. You may feel they are just another busy bakery business and placed your wedding cake on their calendar to work on. This is your special day! You deserve to feel special.


Let me tell you a story. I recently purchased a product from a high-end business and spent way too much money on this product. The product was priced much higher than any other product similar to it. I watched this person on Instagram for many months before I purchased this item and she talked about how wonderful it was. I followed this person on Instagram because I felt she was a good professional in my industry. She touted that she had well known (named actresses and high-profile people) clients which gave me the impression she was a luxury business. Finally, against my better judgement and possibly FOMO (fear of missing out), I pulled out my credit card and purchased the item. No follow up emails from this person other than “Thank you for your purchase, here is your receipt”. After going through the item that I purchased, I noticed things were missing which would typically be standard for this particular item. I emailed her and ask about it. She stated that she will get it to me, but it will not be for a while because she is smack in the middle of wedding season. And that was it. Seriously??? I then went through my purchase excitedly looking for the answers to why I purchased the item to begin with. I noticed the product did not hold up to standards. It was an everyday product that everyone else sells. Nothing special. Very basic and to be honest with you, did not meet my needs. I was so angry that I allowed this person to create such a FOMO with me that I spent way more than I should on an average product. It had me so upset that I emailed her and explained my feelings. She did not even have the professional courtesy to respond to my email.


My story is a prime example of a business who claims to be luxury, but price is the only luxury thing about it. She left me feeling empty and resentful of spending the money. Her business is NOT a luxury business.





In my wedding cake business, from the very first moment you reach out to me, you will receive a welcome email with a warm feeling of wanting more. I love taking care of my clients and provided them with not only a luxury designed cake, but a posh experience. There are not many bakeries around that are specifically focused only on wedding cakes. I am an exclusive wedding cake designer and baker because I want to give my clients the upscale experience they deserve when ordering their wedding cake. We meet in person, I gift them with special perks, and the communication stays open until their wedding day and beyond. I consider myself a concierge of your wedding experience. While many will say this is the job of the wedding planner, you can also count on me to provide you with helpful information such as where to buy your gown, personalized recommendations for other vendors such as florists, DJ’s, wedding planners. I love helping people out so maybe besides being a wedding cake maker, I’m secretly an unofficial wedding planner want-to-be. ;)


It's funny, many people think of a bakery as a product place to get baked goods or order cakes, not a service-based business. Many bakeries also think of themselves that way, also. I look at my business differently. I treat it as a service. I’m providing you not only with a wedding cake, I’m providing you with an experience. A luxury one at that. My clients are very important to me and I want to provide them with the best experience possible, and that means going above and beyond what the expectations are. That, my friend, is what makes my business different than others. I offer exclusive benefits that no other wedding cake bakery offers. But, you ask, “What is your skill level and can you make the cake that I would like?” That is an absolutely legitimate question! I may give you a quality, high-end experience, but do I create you a high-end cake? You bet I do! You will not find my wedding cake designs replicas of a Pinterest design or a common, basic wedding cake design. I take my cakes to a whole new level of art and beauty to create you a one-of-a-kind wedding day focal piece. Not only that, my flavors are unique, delicious and give the mouth feel of luxury.


Please feel free to browse my portfolio here to view some of my creations.


I hope you enjoyed this blog and it has enlightened you about the luxury experience. I am eager to hear from you and would be honored to create an opulent wedding cake experience for memories lasting a lifetime.



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Design My Cake By Patty is Bucks County's only bakery that works exclusively with wedding cakes, serving Southeastern Pennsylvania and New Jersey.  Every wedding cake is the product of singular focus and attention, ensuring that your wedding cake is even more incredible than ever imagined.  Contact us today to set up a cake tasting for your perfect wedding day.

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Perkasie, Pennsylvania

Tel: 267-576-0118

Email: hello.designmycake@gmail.com

© 2024 Design My Cake by Patty 

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